Employer Branding Video: How Real Stories Win the People You Actually Want
Your best applicant already watched a video about you before they applied. Maybe it was a clip on your Instagram. Maybe a colleague’s reel. Maybe nothing at all, which is its own problem. The point stands: people decide whether they want to work for you long before they send a CV, and an employer branding […]
What Actually Happens on a Video Production Shoot Day
Most clients I work with have never been on a professional film set before. And that’s completely fine — it’s my job to make sure the day runs smoothly regardless. But there’s one thing I’ve noticed consistently over the years: the better a client understands what the day is going to look like before we […]
Brand Video vs Social Media Content: What’s the Difference and Which Do You Need?
Let’s say you’ve finally decided to invest in video for your business. You brief a production company. They deliver a beautiful three-minute brand film — cinematic, story-driven, genuinely moving. You post it on Instagram. It gets 43 views, a few likes from your employees, and then disappears into the algorithmic abyss. Conversely: your competitor’s owner […]
How to Choose a Video Production Company: The No-Nonsense Buyer’s Guide
You’ve decided it’s time to invest in video. Maybe someone sent you a competitor’s brand film and it stopped you in your scroll. Maybe you’ve already tried once — spent the budget, sat through the shoot, waited six weeks for the edit — and what came back looked fine but felt like nothing. Either way, […]
Why a Documentary-Style Brand Film Is the Best Investment Your Small Business Can Make
Let me ask you something. When was the last time you saw a TV commercial and thought: “That brand really gets me”? Exactly. Most business videos follow the same tired formula: smiling stock-photo faces, an upbeat royalty-free track, a voiceover rattling off features. Clean. Polished. Instantly forgotten. And yet, small business owners pour money into […]